Empowering Zenath’s Waste Management Transformation with HyperNym’s Smart IoT Solution
About the Zenath
Established in 1988, Zenath Recycling and Waste Management is one of Dubai’s oldest and largest private sector waste haulage companies. It serves a diverse customer base with waste collection services across more than 2,300 locations in the UAE. With decades of experience, Zenath has built its brand around reliability and large-scale service delivery but was struggling to keep pace with the rising demands of smart operations, real-time data access, and optimized service delivery.
Challenges:
As Dubai advanced its smart city goals, Zenath recognized a growing gap between its traditional manual operations and the digital expectations of modern infrastructure. Several critical pain points surfaced:
- Manual Operations: Job assignments, route planning, and billing were done manually, causing delays and inconsistencies.
- Fleet Inefficiency: Lack of real-time tracking made it difficult to monitor driver behavior, fuel consumption, and route optimization.
- Service-Level Delays: Long turnaround times on customer requests and complaint resolution were negatively impacting SLAs.
- Disconnected Systems: Zenath lacked a centralized data platform to analyze performance or extract actionable insights.
- Limited Customer Visibility: Clients had no visibility over waste pickup schedules, waste volumes collected, or billing records.
“We wanted to integrate all our operations in one database so we could analyze our performance, enhance it and better service our clients without spending too much.”
Mohamed Salah, Head of Operations, Zenath Recycling and Waste Management
Zenath needed a digital transformation partner that could implement a scalable, intelligent, and cloud-powered solution.
HyperNym’s Role: Building a Smart, Connected Waste Management Ecosystem
HyperNym a Microsoft Partner and IoT technology leader delivered a customized digital roadmap for Zenath using its Hypernet IoT platform built on Microsoft Azure IoT.
Our team worked closely with Zenath’s leadership and operations departments to understand existing processes and design a phased implementation approach focused on:

HyperNym provided end-to-end support throughout the transition from system design and hardware setup to training, analytics configuration, and post-deployment optimization.
Outcomes & Impact
Zenath’s operations saw substantial improvements immediately after the full deployment of the Hypernet IoT platform:

Customer Endorsement
“From improved customer services, efficient fuel consumption to having visibility on the performance of our drivers, Azure IoT has changed the way we conduct our business.”
Mohamed Salah, Head of Operations, Zenath Recycling and Waste Management
Technology Leadership Insight
“Zenath practices very complex business operations for a wide range of customers. It was important to focus on a seamless user experience in this huge digital transformation project. Azure IoT has become the core strength of our SaaS platform. It’s been a great partnership, and we see a strong future of digital transformation with this partnership.”
Hasham Zafar, CEO, HyperNym
Conclusion: A Blueprint for Smart Waste Management
HyperNym’s collaboration with Zenath demonstrates how customized IoT solutions can revolutionize even the most complex traditional industries. By combining cloud scalability, IoT intelligence, and deep process integration, HyperNym enabled Zenath to lead Dubai’s movement toward smarter, more sustainable urban services. As Zenath continues to evolve, the foundation laid by HyperNym’s platform ensures scalability, efficiency, and innovation will remain at the core of its business.